Alternatives
Auto Form Builder vs Gravity Forms
Comparison based on publicly available information; competitor features and pricing may change — check their site for the latest.
Gravity Forms is a mature, developer-friendly form plugin for WordPress sold under a paid license with no free version. This comparison is for teams and freelancers who want Gravity Forms–level capability — conditional logic, multi-step flows, webhooks and surveys — without an upfront license or annual renewal.
Why people look for an alternative
- No free version — a paid license is required before you can build a single form.
- Advanced features need higher license tiers, so costs rise as requirements grow.
- Annual renewal cost continues for as long as you need updates and support.
How Auto Form Builder compares
| Capability | Auto Form Builder | Gravity Forms |
|---|---|---|
| Price | Free (optional paid AI) | Paid license only |
| Drag & drop builder | Yes | Yes |
| Field types | 15+ plus 4 survey fields | — |
| Conditional logic | Free | — |
| Multi-step forms | Free | — |
| Surveys & NPS | Free | — |
| E-signature | Free | — |
| Popup forms | Free, built in | — |
| Spam protection | reCAPTCHA + Turnstile, free | — |
| User registration | Free | — |
| Webhooks (Zapier/Make/GHL) | Free | — |
| Build with AI | Yes (optional) | — |
| Conversational forms | Yes (optional) | — |
| Embed on non-WordPress sites | Yes | — |
| Privacy | Privacy-first, no external calls by default | — |
What you get free with Auto Form Builder
Auto Form Builder includes the features many form tools reserve for paid tiers — all free, with no account required for the core builder. Optional AI is the only paid extra, and it is off by default.
- Multi-step forms with progress bars and branching
- Conditional logic on fields, messages and emails
- Surveys and NPS — star ratings, opinion scales and Likert grids
- E-signatures stored with each submission
- Popup forms — modal, slide-in, sticky bar and exit-intent
- Built-in form analytics — views, submissions and conversion rates
- Spam protection with Google reCAPTCHA and Cloudflare Turnstile
- User registration and front-end login forms
- Webhooks to Zapier, Make, GoHighLevel and custom endpoints
- Slack notifications
- Import and export
- Full visual styling — no CSS required
- Optional AI form building and conversational forms (off by default)
Making the switch
There is no automated import from Gravity Forms or other form plugins — you rebuild your form visually, which typically takes minutes for a standard contact or lead form.
- Install Auto Form Builder free from WordPress.org — no license key or account required for the core.
- Rebuild your form with the drag-and-drop builder or start with AI — fields, conditional logic and styling are all visual.
- Embed via shortcode or block on any WordPress page, or copy the embed code for non-WordPress sites.
FAQ
Is there a free version?
Auto Form Builder is free; Gravity Forms requires a paid license.
Can I do conditional logic and multi-step free?
Yes — both are free in Auto Form Builder.