Use Cases

How to Build a Survey Form in WordPress

Surveys tell you what your audience actually thinks — not what you assume they think. Build one with purpose-built scale fields and read results in visual charts instead of raw spreadsheets. Auto Form Builder includes NPS, star ratings, opinion scales and Likert grids free, with analytics built in. This guide covers how to structure a WordPress survey that people finish and that gives you actionable data.

What makes a good survey form

Use the right scale for each question — NPS for loyalty, star ratings for satisfaction, opinion scales for agreement and Likert grids when several items share the same scale.
Keep the survey short to protect completion rates; every extra question costs you respondents, so cut anything that does not change a decision you will make.
Show follow-up questions only when relevant — for example, ask “What could we improve?” only when someone gives a low score, not on every submission.
Read results as charts, not spreadsheets — per-question visuals make patterns obvious at a glance instead of hiding them in rows of numbers.
Track the trend over time so a single bad week does not panic you and steady improvement shows up even when individual responses vary.

Recommended fields

NPS Field — The NPS field collects 0–10 scores and calculates promoter, passive and detractor breakdown automatically — ideal for loyalty and referral intent.
Star Rating Field — Star ratings give a quick, familiar satisfaction signal that works well for products, support interactions or individual touchpoints in a longer survey.
Opinion Scale Field — Opinion scales handle agree/disagree and frequency questions with labelled endpoints, so respondents know exactly what each point on the scale means.
Tabular Survey (Likert) Field — Tabular survey (Likert) grids let you rate several statements on one screen with a shared scale — efficient when you have a block of related items.

Helpful features

Survey Forms with Visual Results — Survey mode and scale fields are built for research-style forms — not repurposed text inputs — with the layout and validation each question type needs.
Conditional Logic — Branch to deeper questions when someone selects a low score or specific answer, keeping the main path short for everyone else.
Form Analytics — Form analytics shows per-question charts and a 30-day trend so you see distribution and movement over time without exporting to another tool.

How to build a survey form

Install Auto Form Builder free from WordPress.org.
Create a new form — drag on the fields above, or describe it and let AI build it.
Add the helpful features (logic, spam protection, notifications).
Style it to match your brand — no CSS.
Copy the shortcode or embed code and paste it on any page.

FAQ

Does it score NPS automatically?

Yes — with the promoter/passive/detractor breakdown.

Can I see visual results?

Yes — per-question charts and a 30-day trend are built in.

Related form types

Good surveys are short, well-scaled, and easy to act on. Auto Form Builder gives you purpose-built NPS, rating, opinion-scale, and Likert fields plus visual results, so you can go from questions to insight without a separate survey tool — for free.